Internet Marketing
Whether your business prospects have heard of you before or not, over sixty three percent of all searches for products or services now begin on the Internet. If you rank well under the most searched, relevant keywords for your industry, your prospects, as well as your clients who may do a search every now and then, will view you as a leader in your field. This adds strength to your overall brand.
To be competitive in internet marketing you have to support your website design properties with a strategic blend of digital marketing services. That’s where Solvelink can help with your website design. To be successful your web site must be able to be found by the potential customers that are searching for the products or services your company provides. By providing smart search engine optimization strategies, targeted search engine marketing and effective social media marketing, we can help your customers find you.
We work with our clients to develop their internet marketing and execute a long-term, strategic online website design and marketing plan focused on user-centric design, organic search engine optimization, social media, and pay-per-click advertising. Solvelink can help your organization to:
- Understand long-term marketing goals
- Define target audiences for your internet marketing and then research and document how each audience uses the Internet, what they are searching for and where they are searching for it.
- Identify where related topic discussions are being held.
- Assess online internet marketing strengths and weaknesses.
- Review online marketing initiatives and monthly traffic rate to establish baseline metrics.
- Identify and research top competitors’ marketing strategies and site features to gain an understanding of what is needed to stay competitive.
- Identify the most valuable industry/product-related keywords and create a list of additional long-tail keywords based on search popularity, relevance and value.
- Create a delivery and tracking plan.
- Document all findings and recommendations, then provide an estimated monthly budget allocation to achieve marketing goals and objectives for your internet marketing plan.
Solvelink’s online marketing services are structured to help you get better returns from your marketing efforts. Some of our key areas of focus for marketing and community building include:
- Marketing Campaign Management
- Organic Search Engine Optimization
- Pay Per Click (PPC) Management
- Banner Ad / Online Media Management
- Business/Corporate Blogging
- Social Media & Inbound Marketing
- Retention and Email Marketing
Starting with a detailed digital strategy, and continuing through a full offering of tactical solutions and analysis, Solvelink will help you get more traffic, more leads, and ultimately, more business through a proven website designed to promote your business.
